Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students’ Personality Traits

Norsiah Abdul Hamid, Mohd Sobhi Ishak, Siti Syamsul Nurin Mohmad Yazam


Research presented in this article examines the effects of social media usage on Norman’s (1963) five-factor personality traits. Drawing upon the Five-Factor Model of personality traits, a research model that examines the effect of social media on personality traits was developed. The validated model provides evidence of the effects of Facebook, YouTube and Instagram usage on Extraversion, Conscientiousness, Agreeableness, Neuroticism and Openness to Experience.



Facebook; YouTube; Instagram; Five-factor model; personality traits

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