Impact of Traditional and Internet/Social Media Screening Mechanisms on Employers’ Perceptions of Job Applicants

Delonia Cooley, Rochelle Parks-Yancy


This study examined employers’ perspectives of applicants’ employability via traditional methods (resume, job interviews, etc.) and nontraditional methods (internet/social media). Drawing from qualitative interviews with employers, results showed that older employers only checked candidates once online, whereas younger employers checked candidates multiple times. Respondents cited the internet/social media as an inexpensive way to conduct a cursory background check on job applicants. But they mostly used the internet/social media to weed out applicants, not to be more inclusive with applicant pools. Implications for employers and job applicants are discussed.



Hiring; Employment; Personal Brands; Social Media; Social Media Brands; Screening; Recruiting

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The Journal of Social Media in Society is published by the Texas Social Media Research Institute, based at Tarleton State University in Stephenville, Texas.