Audience Preferences of News Stories on Social Media ‎

Ahmed Al-Rawi

Abstract


This study aims at understanding the kind of news stories social media users mostly like and comment on by examining 10 Arabic language Facebook pages run by different news organizations that posted over 85,000 news stories, generating over 26.4 million likes and 1.9 million comments. The top 100 most commented on and liked news stories from each news organization are categorized into 22 news topics. The examination of 2,000 news stories shows that there are no significant differences between liking and commenting on Facebook news. Online users mostly prefer to read news topics on local order, politics, human interest, and international politics stories when it comes to liking stories. In relation to commenting on news stories, the results show that online users mostly prefer news topics on local and regional politics, local order, and human interest. 


Keywords


Facebook, SNS, online news, social media, news dissemination, selective exposure‎

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References


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The Journal of Social Media in Society is published by the Texas Social Media Research Institute, based at Tarleton State University in Stephenville, Texas.