Collegiate Student-Athletes’ Privacy Management Strategies and Their Impact on Twitter Usage Behaviors

Amanda Jo Pulido, Kenneth C.C. Yang, Yowei Kang

Abstract


This study examines collegiate student-athletes’ privacy management strategies and the impact on their Twitter usage behaviors from Communication Privacy Management Theory (CPM). A questionnaire was used to recruit student-athletes from a national sample of NCAA Division 1 universities in the United States. Three hierarchical regression analyses conclude that collegiate student-athletes’ privacy management strategies would affect their Twitter usage behaviors, such as frequency of checking Twitter, minutes spent on the platform and tweet content . This research extends CPM to the collegiate sports context. Implications are discussed.


Keywords


collegiate student-athletes, Communication Privacy Management Theory (CPM), privacy management strategies, NCAA, questionnaire survey, hierarchical regression analysis, social media, Twitter usage behaviors

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References


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