ÐÏࡱá>þÿ .0þÿÿÿ-ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿì¥Á_À ð¿ê bjbj 4bbêÿÿÿÿÿÿ·ffÀÀÀÀÀÿÿÿÿÔÔÔÔ à ÔÀ ìììììÇÇÇ? A A A A A A $À"²r%Je ÀÇÇÇÇÇe ÀÀììÛz «««Ç²ÀìÀì? «Ç? «««ìÿÿÿÿPçÛNpñÐÿÿÿÿy"«+ � 0À «¼%›¼%«¼%À«€ÇÇ«ÇÇÇÇÇe e «ÇÇÇÀ ÇÇÇÇÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ¼%ÇÇÇÇÇÇÇÇÇf †: A framework-based mapping and filtering for social media Corresponding authors: Tengku Adil Tengku Izhar Faculty of Information Management Universiti Teknologi MARA Puncak Perdana, Selangor Malaysia Email: tengkuadil@yahoo.co.uk Abstract Social media has a potential to be used as a professional and social networking to share interest. Social media such as Twitter can be used by users to share similar interests on the Internet. Despite the various existing methodologies on ontology, there are many opportunities that need to be explored. The aim of this paper is to develop a framework to extract value from social data based on mapping and filtering. In order to achieve this framework, we adopt data processing approach based on MapReduce. In order to test the application of this framework, we use NodeXL to obtain and analyse data from Twitter. The results show the application of framework to capture relevant data for efficient decision-making. The outcome of this paper will contribute to a significant achievement that provides an important innovation in research methods in big data era to trace how data flows across the social media and how to analyse this data. 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