Social Media and Digital Storytelling for Social Good

Jessica Pettengill

Abstract


This case study examines the Blue Roots Project, a graduate studies collaboration between Michigan-based, online water journalism organization Circle of Blue and the Center for Emerging Media Design and Development at Ball State University in Muncie, Indiana. The Blue Roots Project is a community arts and digital storytelling project that uses social media channels to elicit user-generated content focused on the effects of the world’s fresh water crisis. The project uses social media as a tool for the following goals: accessing and connecting with already established communities, meeting the audience where they already gather, creating a dialogue about issues, eliciting user-generated content, creating access points for the project, and creating a relationship with the audience.


Keywords


digital storytelling; social media strategy; user-generated content; design thinking; social good

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References


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Based at Tarleton State University in Stephenville, Texas, USA, The Journal of Social Media in Society is sponsored by the Colleges of Liberal and Fine Arts, Education, Business, and Graduate Studies.