Reset: Reclaiming the Internet for Civil Society

Joey Merritt


Reset: Reclaiming the Internet for Civil Society is a book about society and culture, primarily American society and culture.  The author’s premise is that the internet is primarily a marketing tool and that is it designed to create a toxic addiction in our minds.  He uses the term “surveillance capitalism” often to depict what he sees as the race for our data and ultimately our minds.  He makes a good case for this in his first four chapters.  His fifth chapter, Retreat, Reform, Restraint, makes the case that we can resist this marketing of our minds if we can show proper restraint.


Social Media; Internet; surveillance capitalism

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Based at Tarleton State University in Stephenville, Texas, USA, The Journal of Social Media in Society is sponsored by the Colleges of Liberal and Fine Arts, Education, Business, and Graduate Studies.