Research Perspectives on Social Media Influencers and Brand Communication

Megan Benson

Abstract


In November 2020, Charles Taylor called for more research on social media influencers (SMIs) in his article in the International Journal of Advertising.  Editor Brandi Watkins answers this call with her March 2021 work, Research Perspectives on Social Media Influencers and Brand Communication.

Keywords


Book Review; social media; brand communication

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References


Taylor, C. R. (2020). The urgent need for more research on influencer marketing. International Journal of Advertising, 39(7), 889–891. https://doi.org/10.1080/02650487.2020.1822104

Watkins, B. (Ed.). (2021). Research Perspectives on Social Media Influencers and Brand Communication. Lexington Books. ISBN: 9781793613615. 192 pp.


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Based at Tarleton State University in Stephenville, Texas, USA, The Journal of Social Media in Society is sponsored by the Colleges of Liberal and Fine Arts, Education, Business, and Graduate Studies.