Moving away from the margins
The Peruvian indigenous response to social media
Keywords:
Culture, social media, PeruAbstract
This research seeks to illuminate the impacts of social media on indigenous identities and cultures. Specifically, this research explores how the indigenous people in Peru experience social media and how their cultural perceptions are impacted by media use. Using grounded theory methods, the researchers conducted in-depth interviews in various locations in Peru. The results of those interviews suggest that, for individuals within indigenous populations, social media can inform a stronger sense of self and be an effective tool for identity reconciliation (indigenous, Hispanic, and Peruvian). This research further posits that new media may be helping to reduce the impact of discrimination against indigenous people that has existed for centuries in Peru.
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