Anything but me
How concerns over privacy moderate online social capital creation and social media use
Keywords:
Social Networking Sites, Privacy Concerns, Social Capital, Use IntensityAbstract
This study examines how SNS use intensity, specifically social routine integration and social integration and emotional routine, correlate with social capital, as well as how privacy concerns impact the relationship between SNS use intensity and social capital. Findings support that social capital correlates with both factors on the use intensity scale. Only the accuracy factor was a significant predictor of bridging capital while both accuracy and control, and collection proved significant for bonding capital.
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