Anything but me

How concerns over privacy moderate online social capital creation and social media use

Authors

  • Iveta Imre University of Mississippi
  • Jason Cain University of Mississippi

Keywords:

Social Networking Sites, Privacy Concerns, Social Capital, Use Intensity

Abstract

This study examines how SNS use intensity, specifically social routine integration and social integration and emotional routine, correlate with social capital, as well as how privacy concerns impact the relationship between SNS use intensity and social capital. Findings support that social capital correlates with both factors on the use intensity scale. Only the accuracy factor was a significant predictor of bridging capital while both accuracy and control, and collection proved significant for bonding capital. 

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Published

2023-12-31