Tweet, watch, repeat

Neuroticism, conscientiousness, and the quest for belonging on social TV

Authors

  • Lauren Auverset University of Louisiana at Lafayette

Keywords:

Social TV, Social Media, Big Five, Neuroticism, Conscientiousness, Belongingness

Abstract

This study examined motivations individuals have for using Social TV and looked at the relationship between personality traits and Social TV use. Extending upon previous work on the Big Five, Facebook, and Social TV by examining the relationship between belonging and self-presentation that was proposed by Nadkarni and Hofmann (2012) and extended by Seidman (2013). A survey was used to examine the motivations respondents (N = 311) have for using Social TV via Facebook and Twitter, how they presented themselves through social media when talking about a television program, the Big Five Personality traits (Gosling, Rentfrow & Swann, 2003), how using Social TV might tie into individual’s psychological need for belongingness (Baumeister & Leary, 1995; Nadkarni & Hoffman, 2012), and how using Social TV might be motivated by the need for self-expression and self-disclosure (Nadkarni & Hoffman, 2012; Seidman, 2013; 2014; Sun & Wu, 2012). The primary results of a multivariate multiple regression analysis indicate that Social TV use was positively predicted by neuroticism (p = .046) and negatively predicted by conscientiousness (p = .001).

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Published

2025-05-31

Issue

Vol. 14 No. 1 (2025): The Journal of Social Media in Society

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Articles

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