Power, Metaphor, and the Closing of a Social Networking Site
Keywords:
social networking, community, conflict, metaphorAbstract
This project expands root-metaphor analysis by examining the closure of a once popular social networking site, advancing critical interrogation of ownership vs. the idea of online spaces as “communities.” Yahoo! 360° participants used private sphere root-metaphors of home, family, and community constituting a space of intimacy, camaraderie, and care. The closing exposed previously unseen power differentials between participants and Yahoo! Participants reacted by using the metaphor of war and violence to frame the actions of Yahoo!
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Graham, T., & Wright, S. (2014). Discursive equality and everyday talk online: The impact of “Superparticipants.” Journal of Computer‐Mediated Communication, 19, 625-642. doi: 10.1111/jcc4.12016
Grant, D., Hardy, C., Oswick, C., & Putnam, L. (Eds.) (2004). The Sage handbook of organizational discourse. Thousand Oaks, CA: Sage.
Heirman, W., & Walrave, M. (2008). Assessing concerns and issues about the mediation of technology in cyberbullying. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 2. Retrieved from http://cyberpsychology.eu/view.php?cisloclanku=2008111401&article=1
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Herrmann, A. (2007b). Stockholders in cyberspace: Weick's sensemaking online. Journal of Business Communication, 44, 13-35. doi:10.1177/0021943606295778
Herrmann, A. F. (2011a). “Losing things was nothing new”: A family’s story of foreclosure. Journal of Loss & Trauma, 16, 497-510. doi: 10.1080/15325024.2011.576982
Herrmann, A. F. (2011b). Narrative as an organizing process: Identity and story in a new nonprofit. Qualitative Research in Organizations and Management, 6, 246-264. doi: 10.1108/17465641111188411
Herrmann, A. F. (2014). Ghosts, vampires, zombies, and us: The undead as autoethnographic bridges. International Review of Qualitative Research, 7, 327-341.
Herrmann, A. F. (2015). Communicating, sensemaking, and (dis)organizing: Theorizing the complexity of polymediation. In A. Herbig, A. F. Herrmann, & A. W. Tyma (Eds.), Beyond new media: Discourse and critique in a polymediated age (pp. 61-82). Lanham, MD: Lexington Books.
Herrmann, A. F. (in press). Working more and communicating less in information technology: Reframing the EVLN via relational dialectics. In L. Turner, N. P. Short, A. Grant, & T. E. Adams (Eds.), International perspectives on autoethnographic research and practice. New York, NY: Routledge.
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