Social Media and Digital Storytelling for Social Good

Authors

  • Jessica Pettengill Ball State University

Keywords:

digital storytelling, social media strategy, user-generated content, design thinking, social good

Abstract

This case study examines the Blue Roots Project, a graduate studies collaboration between Michigan-based, online water journalism organization Circle of Blue and the Center for Emerging Media Design and Development at Ball State University in Muncie, Indiana. The Blue Roots Project is a community arts and digital storytelling project that uses social media channels to elicit user-generated content focused on the effects of the world’s fresh water crisis. The project uses social media as a tool for the following goals: accessing and connecting with already established communities, meeting the audience where they already gather, creating a dialogue about issues, eliciting user-generated content, creating access points for the project, and creating a relationship with the audience.

Author Biography

Jessica Pettengill, Ball State University

Graduate student, studying digital media, communications, and design at the Center for Emerging Media Design and Development at Balll State University, Muncie, Indiana.

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Published

2020-05-29