Social Media and Digital Storytelling for Social Good
Keywords:
digital storytelling, social media strategy, user-generated content, design thinking, social goodAbstract
This case study examines the Blue Roots Project, a graduate studies collaboration between Michigan-based, online water journalism organization Circle of Blue and the Center for Emerging Media Design and Development at Ball State University in Muncie, Indiana. The Blue Roots Project is a community arts and digital storytelling project that uses social media channels to elicit user-generated content focused on the effects of the world’s fresh water crisis. The project uses social media as a tool for the following goals: accessing and connecting with already established communities, meeting the audience where they already gather, creating a dialogue about issues, eliciting user-generated content, creating access points for the project, and creating a relationship with the audience.
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Tham, D. (2009). Generative audiences and social media. Record of the Communications Policy & Research Forum 2009, 216-235. Sydney, N.S.W.: Network Insight.
Bennet, L. (2012). The personalization of politics: Political identity, social media, and changing patterns of participation. Annals AAPSS, 644, 20-39.
Booth, N., & Matic, J. (2011). Mapping and leveraging influencers in social media to shape corporate brand perceptions. Corporate Communications: An International Journal, 16(3), 184-191.
Boyd, D., & Ellison, N. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediate Communication, 13(1), 210-230.
Dijck, J. (2008). Users like you? Theorizing agency in user-generated content. Media Culture Society, 31 (41), 41-58.
Edmunds, J., & Turner, B. (2005). Global generations: Social change in the twentieth century. The British Journal of Sociology, 56(4), 559-577.
Granovetter, M. (1973). The strength of weak ties. American Journal of Sociology, 78 (6), 1360-1380.
Griff, C. (2014). Breaching the fourth wall: Social media exchange between screen creator and audience. Proceedings of the Australian and New Zealand Communicaation Association Annual Conference 2014. Australian & New Zealand Communication Association Inc.
Jenkins, H. (2006). Convergence Culture. NY: New York University Press.
Jenkins, H. Ford, S., and Green, J. (2013). Spreadable Media. Ny: New York University Press.
Stephens, A., & Lundy, A. (2012). The moving image ans social media: The changing power relationship between creator and spectator. Proceedings from the International Conference on Communication, Media, Technology and Design, 449-450.
Plattner, H. (n.d.). An introduction to design thinking: process guide. Institute of Design at Stanford. Available at: https://dschool.stanford.edu/sandbox/groups/designresources/wiki/36873/attachments/74b3d/ModeGuideBOOTCAMP2010L.pdf?sessionID=bef23daa7cc7c1d9e7f454f972105619a28d08ba.
Tham, D. (2009). Generative audiences and social media. Record of the Communications Policy & Research Forum 2009, 216-235. Sydney, N.S.W.: Network Insight.
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2020-05-29
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