Laughing and Yelling Through Yaks: A Content Analysis of Yik Yak, Exploring Humor Topics, Types, Styles and User Motives in the Anonymous Social Media Environment
Keywords:Yik Yak, mobile technology, humor, anonymity, social media
AbstractThis study examines 2,000 posts divided by a default thread and hot thread on Yik Yak, an anonymous mobile platform. Results reveal that 1) silliness is the most frequent humor type in both threads; 2) humorous posts with negative styles are adopted more significantly than positive styles in the hot thread; 3) “social media, media and television” is the most frequent humor topic; and 4) user motives are unrelated to humorous posts.
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