Social Media Use and Health Information Seeking and Sharing among Young Chinese Adults
Keywords:
Health communication, media use, media credibility, social media, social support, health and fitness, ChinaAbstract
By focusing on the differences in media use across four specific traditional media and eight social media outlets in China, the study sets out to investigate who trusts health and fitness-related information on traditional and social media and what influence online engagement with health and fitness. Using the survey method, we classify the eight social media into two types based on their characteristics: whether they are able to offer social support to users easily or not. Ordinary Least Squares regression was applied to predict the perceived media credibility and online engagement with health and fitness. The results show that young adults who are less well educated, who watch television and use social support-oriented platforms Wechat and Qzone with high frequency, and read newspapers and use Baidu Tieba sometimes, are more likely to rate online health and fitness information as credible. Also, being male, better-educated and considering health information on media as credible, as well as using certain media platforms frequently, are associated with frequent engagement with health and fitness. These certain media outlets include magazines and three social support-oriented media: Sina Weibo, Wechat, and Qzone. The implications are discussed, along with limitations of the current study and directions for future research.
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Kye, S. Y., Shim, M., Kim, Y. C., & Park, K. (2019). Sharing health information online in South Korea: motives, topics, and antecedents. Health Promotion International, 34(2), 182–192. https://doi.org/10.1093/heapro/dax074
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Li, Y., Wang, X., Lin, X., & Hajli, M. (2018). Seeking and sharing health information on social media: A net valence model and cross-cultural comparison. Technological Forecasting and Social Change, 126, 28–40. https://doi.org/10.1016/j.techfore.2016.07.021
Lin, W.-Y., Zhang, X., Song, H., & Omori, K. (2016). Health information seeking in the Web 2.0 age: Trust in social media, uncertainty reduction, and self-disclosure. Computers in Human Behavior, 56, 289–294. https://doi.org/10.1016/j.chb.2015.11.055
Liu, C.-Y., & Yu, C.-P. (2013). Can Facebook use induce well-being? Cyberpsychology, Behavior, and Social Networking, 16(9), 674–678. https://doi.org/10.1089/cyber.2012.0301
Liu, M., & Hu, Y. (2016). A mini review of patients’ access to health information in China. Journal of Health & Medical Informatics, 7, 237.
Liu, S., Yao, C., Lin, G., Jia, P., & Zhang, Y. (2003). Effectiveness evaluation of mass media in health education. Chinese Journal of Health Education, 19, 21–23.
Manierre, M. J. (2015). Gaps in knowledge: Tracking and explaining gender differences in health information seeking. Social Science & Medicine, 128, 151–158. https://doi.org/10.1016/j.socscimed.2015.01.028
Mano, R. S. (2014). Social media and online health services: A health empowerment perspective to online health information. Computers in Human Behavior, 39, 404–412. https://doi.org/10.1016/j.chb.2014.07.032
McKinley, C. J., & Wright, P. J. (2014). Informational social support and online health information seeking: Examining the association between factors contributing to healthy eating behavior. Computers in Human Behavior, 37, 107–116. https://doi.org/10.1016/j.chb.2014.04.023
Mesch, G., Mano, R., & Tsamir, J. (2012). Minority status and health information search: A test of the social diversification hypothesis. Social Science & Medicine, 75(5), 854–858. https://doi.org/10.1016/j.socscimed.2012.03.024
Miller, L. M. S., & Bell, R. A. (2012). Online health information seeking: the influence of age, information trustworthiness, and search challenges. Journal of Aging and Health, 24(3), 525–541. https://doi.org/10.1177/0898264311428167
Morahan-Martin, J. M. (2004). How internet users find, evaluate, and use online health information: a cross-cultural review. CyberPsychology & Behavior, 7(5), 497–510. https://doi.org/10.1089/cpb.2004.7.497
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Oh, H. J., Lauckner, C., Boehmer, J., Fewins-Bliss, R., & Li, K. (2013). Facebooking for health: An examination into the solicitation and effects of health-related social support on social networking sites. Computers in Human Behavior, 29(5), 2072–2080. https://doi.org/10.1016/j.chb.2013.04.017
Pant, S., Deshmukh, A., Murugiah, K., Kumar, G., Sachdeva, R., & Mehta, J. L. (2012). Assessing the credibility of the “YouTube approach” to health information on acute myocardial infarction. Clinical Cardiology, 35(5), 281–285. https://doi.org/10.1002/clc.21981
Peng, W., & Tang, L. (2010). Health content in Chinese newspapers. Journal of Health Communication, 15(7), 695–711. https://doi.org/10.1080/10810730.2010.514028
Redmond, N., Baer, H. J., Clark, C. R., Lipsitz, S., & Hicks, L. S. (2010). Sources of health information related to preventive health behaviors in a national study. American Journal of Preventive Medicine, 38(6), 620–627. https://doi.org/10.1016/j.amepre.2010.03.001
Rutsaert, P., Regan, Á., Pieniak, Z., McConnon, Á., Moss, A., Wall, P., & Verbeke, W. (2013). The use of social media in food risk and benefit communication. Trends in Food Science & Technology, 30(1), 84–91. https://doi.org/10.1016/j.tifs.2012.10.006
Shih, T.-H., & Fan, X. (2008). Comparing response rates from web and mail surveys: A meta-analysis. Field Methods, 20(3), 249–271. https://doi.org/10.1177/1525822X08317085
Skoric, M. M., Zhu, Q., & Pang, N. (2016). Social media, political expression, and participation in Confucian Asia. Chinese Journal of Communication, 9(4), 331–347. https://doi.org/10.1080/17544750.2016.1143378
Song, H., Omori, K., Kim, J., Tenzek, K. E., Hawkins, J. M., Lin, W.-Y., … Jung, J.-Y. (2016). Trusting social media as a source of health information: Online surveys comparing the United States, Korea, and Hong Kong. Journal of Medical Internet Research, 18(3). https://doi.org/10.2196/jmir.4193
Sundar, S. S. (2008). The MAIN model: A heuristic approach to understanding technology effects on credibility. In Digital media, youth, and credibility (pp. 73–100). Cambridge, MA: MIT Press.
Tang, S., Meng, Q., Chen, L., Bekedam, H., Evans, T., & Whitehead, M. (2008). Tackling the challenges to health equity in China. The Lancet, 372(9648), 1493–1501. https://doi.org/10.1016/S0140-6736(08)61364-1
Tokuda, Y., Fujii, S., Jimba, M., & Inoguchi, T. (2009). The relationship between trust in mass media and the healthcare system and individual health: evidence from the AsiaBarometer Survey. BMC Medicine, 7(1), 4. https://doi.org/10.1186/1741-7015-7-4
Trepte, S., Dienlin, T., & Reinecke, L. (2015). Influence of social support received in online and offline contexts on satisfaction with social support and satisfaction with life: A longitudinal study. Media Psychology, 18(1), 74–105. https://doi.org/10.1080/15213269.2013.838904
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