The Influence of Personality Factors and Motives on Photographic Communication
Keywords:
photo messaging, photo sharing, personality traits, uses and gratifications, social media, NEO-PI-RAbstract
This study examined photographic communication within the uses and gratifications framework. Several personality factors were tested as predictors of motives for communicating via photographs. Memory, relationship maintenance, self-expression and relationship formation motives positively predicted photographic communication. Extraversion positively predicted most photo messaging use motives, while Neuroticism was a negative predictor of photo messaging use. The remaining three personality predictors, Agreeableness, Openness to Experience, and Conscientiousness also provided significant findings.
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