How Does Facebook Use for Politics Motivate Unfriending and Muting? The Role of Joy on Opinion Self-disclosure After Unfriending
Keywords:unfriending, Facebook political motivation, motivating reasoning, opinion-disclosure, joy
Motivated reasoning theory posits that individuals constantly engage in directional motivation which lets individuals use defensive strategies to defend their preexisting beliefs or identities. But how do people feel after they employ defensive strategies to manage political behaviors on Facebook? Results from a national representative sample from Qualtric survey panel (N = 505) showed that the political motivation of Facebook use for politics can impact the consequent management behaviors of exposing to posted political content by others and disclosure of personal opinions on Facebook. Interestingly, individuals who felt joy after unfriending or muting others for political reasons reported they would disclose more on Facebook. This study indicates the important role of political motivation and emotion of joy in the formation of echo chambers on social media.
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