Research Perspectives on Social Media Influencers and Brand Communication
Keywords:Book Review, social media, brand communication
AbstractIn November 2020, Charles Taylor called for more research on social media influencers (SMIs) in his article in the International Journal of Advertising. Editor Brandi Watkins answers this call with her March 2021 work, Research Perspectives on Social Media Influencers and Brand Communication.
Watkins, B. (Ed.). (2021). Research Perspectives on Social Media Influencers and Brand Communication. Lexington Books. ISBN: 9781793613615. 192 pp.
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