Research Perspectives on Social Media Influencers and Brand Communication

Authors

  • Megan Benson Binghamton University

Keywords:

Book Review, social media, brand communication

Abstract

In November 2020, Charles Taylor called for more research on social media influencers (SMIs) in his article in the International Journal of Advertising.  Editor Brandi Watkins answers this call with her March 2021 work, Research Perspectives on Social Media Influencers and Brand Communication.

Author Biography

Megan Benson, Binghamton University

Megan Benson is the Lead Instruction and Outreach Librarian at Binghamton University. She also has a master’s in history from the University of Nebraska - Lincoln. Prior to becoming a librarian, Megan taught Western Civilizations I and II at Valencia College in Orlando, Florida. She earned her MLIS from Syracuse University. 

References

Taylor, C. R. (2020). The urgent need for more research on influencer marketing. International Journal of Advertising, 39(7), 889–891. https://doi.org/10.1080/02650487.2020.1822104

Watkins, B. (Ed.). (2021). Research Perspectives on Social Media Influencers and Brand Communication. Lexington Books. ISBN: 9781793613615. 192 pp.

Downloads

Published

2021-05-28

Issue

Vol. 10 No. 1 (2021): The Journal of Social Media in Society

Section

Book Reviews

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