Alharethi, Manasar, Taibah University, Saudi Arabia
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The Journal of Social Media in Society Vol. 8 No. 2 (2019): The Journal of Social Media in Society - Articles
Using Instagram as Online Shopping Channel: Key Predictors of Consumers’ Purchase Involvement on Instagram in Saudi Arabia
Abstract PDF Using Instagram as Online Shopping Channel: Key Predictors of Consumers’ Purchase Involvement on Instagram in Saudi Arabia